About Mastio Curt

Curt Mastio is a Certified Public Accountant, founder of Startup Accounting Advisors, adjunct instructor at Northwestern University's Farley Center for Entrepreneurship and Innovation and the Chief Financial Officer of Storage Squad LLC.

Gross Profit Margin: How to Calculate for a Startup

Simply put, Gross Profit Margin is the percentage of revenue that turns into profit. It’s a simple calculation but a concept that’s easy to mix-up with other measures or to misuse. In this guide we’ll break down what Gross Profit Margin is, how it differs from other measures, and how you can use it [...]

By |2019-09-19T14:49:43+00:00September 19th, 2019|Startups|0 Comments

ARR: A Guide for Startups

Company strategies made using performance data can be the difference between success and failure, and this is particularly important for Software as a Service (SaaS) startups as these companies startups face unpredictable markets. Thus, it's crucial to analyze key metrics, such as Annual Recurring Revenue (ARR). Understanding ARR helps decision-makers to make better choices. While analyzing ARR [...]

By |2019-09-17T13:09:22+00:00September 17th, 2019|Startups|0 Comments

Capitalization Tables: The Complete Guide and Mistakes to Avoid

As an entrepreneur or business owner, you’ve undoubtedly run into the term “cap table” before. In its most basic form, a cap table is a spreadsheet or table that shows the equity capitalization for your business. You most often find cap tables when dealing with startups and early-stage companies. It’s one of those “must-do” [...]

By |2019-09-09T12:52:51+00:00September 9th, 2019|Startups|0 Comments

Cltv: How to Calculate Customer Lifetime Value for Startups

Customers, the source of profits for companies, have different profiles and their value to the business can vary according to different factors such as demographics, levels of income or the highest levels of education attained. For example, a gaming industry startup is more likely to gain more profits from wealthy millennials and their children, [...]

By |2019-09-05T13:51:35+00:00September 5th, 2019|Startups|0 Comments

Creating a Financial Model for Your Startup

The first use case of a financial model comes during the funding phase, but its purpose goes far beyond raising money. From projecting future earnings to planning your overall path, your financial model is a critical part of your young company's foundation. The right model will consist of intelligent, reasonable projections and a comprehensive, dynamic [...]

By |2019-08-22T13:52:56+00:00August 22nd, 2019|Startups|0 Comments

Our Competitive Advantage: Processes

At Founder’s CPA we know how important it is to have the right people executing the right processes on the right platforms. We take pride in our competitive advantage through our platforms, processes and people. In our second piece of this series, we’ll be discussing our processes we implement to ensure a smooth and [...]

By |2019-08-13T19:12:04+00:00August 12th, 2019|About Founder's CPA|0 Comments

Featured Founder: Live Better

At Founder's CPA, we are privileged to work with a wide spectrum of highly impressive clients. Welcome to our first generation of Featured Founder, where we are highlighting a diverse set of "Founders" who may not fit the stereotypical "Founder" mold set by Silicon Valley, but they all bring a unique solution to their [...]

By |2019-08-12T18:08:32+00:00August 12th, 2019|About Founder's CPA|0 Comments

Featured Founder: Optivolt Labs

At Founder's CPA, we are privileged to work with a wide spectrum of highly impressive clients. Welcome to our first generation of Featured Founder, where we are highlighting a diverse set of "Founders" who may not fit the stereotypical "Founder" mold set by Silicon Valley, but they all bring a unique solution to their [...]

By |2019-08-12T18:04:16+00:00August 12th, 2019|About Founder's CPA|0 Comments

Ethereum IRA: The Ultimate Guide

What is an Ethereum IRA and is it a safe bet? Learn why you should use cryptocurrency to diversify your retirement savings. Do you want more control over your investments? Do you seek diversification to help manage your risks? Would you like ways to save by cutting out the middleman? An alternative IRA helps you take [...]

By |2019-07-31T19:14:26+00:00July 31st, 2019|Cryptocurrency|0 Comments

Capitalization Table: The Startup’s Guide to Cap Table Management

When you first started your company, you may have envisioned always having sole ownership of the enterprise. While that may be an admirable goal, it's not the case for the vast majority of startups. Typically, as an organization grows, its ownership also shifts. That's due to a number of factors, most notably funding rounds [...]

By |2019-07-31T18:50:18+00:00July 31st, 2019|Financial|0 Comments