At Founder’s CPA, we are privileged to work with a wide spectrum of highly impressive clients, such as Inc-Query. Welcome to our Featured Founders, where we are highlighting a diverse set of “Founders” who may not fit the stereotypical “Founder” mold set by Silicon Valley, but they all bring a unique solution to their respective markets.
In this post, we showcase our Featured Founder, Inc-Query, who helps their customers simplify the survey creation process.
If you are interested in having your company featured, please contact us to get started.
Q) What does your company do?
Inc-Query is a modern survey programming solution that reduces the time and complexity to create surveys. Inc-Query is ideal for complex surveys in due diligence, pricing, strategy, and brand studies.
Q) What is your mission?
We aim to help our customers make better decisions, faster. We believe that accurate survey insights can guide better business decisions – from due diligence to product improvement the Inc-Query team runs through walls to help our clients get the insights they need.
Q) What inspired you to start Inc-Query? What is your “why”?
While at Bain, our founder, Felipe Ochoa, saw an opportunity to bring speed and efficiency to an otherwise time-consuming, frustrating process. He envisioned Inc-Query as a tool to make consultants’ lives easier, while delivering superior insights to clients. Designing Inc-Query helped accomplish both of those goals, giving our users more time to spend engaged with family and life (no more weekend work!), while exceeding the high bar set for them by demanding clients.
Our CRO, Ben Manwaring, was inspired by Felipe’s vision. As a former consultant and PE exec, Ben knew firsthand the challenges teams in these industries face. He saw in Inc-Query an opportunity to build a lasting company that exerts a positive influence on the lives of our customers and the broader investment and consulting world.
Q) What differentiates your company from your competitors?
Inc-Query does two key things drastically different from competitors – 1) Our customers write their surveys on an intuitive web-based platform. This has several benefits including cutting out time spent passing documents back and forth to a project manager, programmer, and reviewers, which saves days of drafting time over the competition. 2) Our customers work directly with our talented survey engineers, giving them insights from a team that has collectively programmed over 3000 surveys and increasing the survey programming speed and accuracy. There are several other differences, but our platform and survey engineers are critical to us delivering the fastest survey programming in the market and the highest level of customer service.
Q) What are some challenges your consumers are facing right now and how does your company help?
Our two primary client sets, consultants and equity investors, are facing related challenges of capacity, competition, and time. On the capacity side, consulting teams are struggling to keep up with demand, particularly in the due diligence space. They are hiring as quickly as possible, while also facing the prospect of turning away work. They simply don’t have the capacity to keep up with record-breaking demand. Our investment clients have record amounts of dry powder, or available capital, to deploy in quality deals. Investment firms are working tirelessly to identify and vet investment opportunities, while their competition is looking at the same deals. This competitive energy leads to losing key deals, or making poor investments. Capacity and competition are connected to the third challenge of time. Investors want to complete diligence on investment targets quickly, so they can win or walk away. To do that, they’re putting pressure on consulting partners to complete their work faster. This leads to a compounding cycle of increased pressure on time, capacity, and competition. Inc-Query helps our customers with each of these challenges. By reducing the time spent on the survey component of due diligence (and really any strategic decision), we increase consulting capacity and help investors get to a confident go/no go decision. Inc-Query removes massive friction from the process, leading to better investment decisions, and happier teams.
Q) What’s your favorite part about being an entrepreneur?
The best piece of entrepreneurship is building something lasting. I’m excited to wake up every day helping to build a company that can positively impact the investment landscape, the lives of our customers, and the lives of our amazing teammates. At Inc-Query it is clear that everything I do has a direct impact on the company’s future and our team.