This is by no means meant to be insensitive to the reality faced by those impacted directly by the virus but the current landscape could present some opportunities for your business. Do you have a key differentiator that makes your business more desirable to consumers right now? For example, as a virtual firm, we don’t need our clients to visit our office in order to do their accounting or tax work like some other traditional brick and mortar firms. If you have a similar advantage, you should bring that to the forefront of your marketing messaging as soon as you can. I do not, however, advocate taking advantage of the current situation to exploit consumers with higher pricing (even if the market conditions demand it). In the long run, that won’t sit well with your consumers.