The goal for every startup should be to acquire a large enough and reliable client or customer base in order to gain revenues and make sustainable profits in the long run. A startup can [...]

Simply put, Gross Profit Margin is the percentage of revenue that turns into profit. It’s a simple calculation but a concept that’s easy to mix-up with other measures or to misuse. In this guide [...]

Company strategies made using performance data can be the difference between success and failure, and this is particularly important for Software as a Service (SaaS) startups as these companies startups face unpredictable markets. Thus, it's crucial [...]